November 2005

WELCOME TO THE WATCH & LEARN, INC. NEWSLETTER!

The Watch & Learn Mission

• Our primary goal is to build long-term relationships with you and your customers by teaching beginners how to play and turning customers into musicians.
  
• All of our authors are teachers with years of experience teaching beginners. Our products are tested by hundreds of teachers and students and go through extensive revision before their release. This guarantees their success in starting players out with the fundamentals and skills they will need to continue playing.
  
• Our products have a built-in marketing element to them. The founder of this company has over 25 years experience owning and managing music stores, so these products are designed to increase repeat business in accessory and step-up instrument sales.
  
• We have the only DVDs with large split-screens showing both hands in detail with on-screen notation and a bouncing ball-type pointer.
  
• All of our books, DVDs, and CDs have extensive cross-referencing which maximizes learning and encourages joint sales.
  
• We encourage lesson programs as the best way for players to continue their education. Watch & Learn is not trying to replace or compete with your lesson programs, nor are we trying to get your teachers to use our products themselves. We gear our products toward the first time customer who does not take lessons.

Ironically, even though most teachers do not use our products, stocking them will actually increase your student base, which will significantly increase the chances of selling more step-up instruments.

Rock & Blues Books & DVDs by Peter Vogl

Introduction to Blues Guitar is a followup course to Introduction to Electric Guitar. It teaches rhythm to the 12 Bar Blues, scales (Em Pentatonic & Blues Scale) up and down the neck, how to use the scales to create licks, & then join these licks together to create 8 solos. It also contains an additional "hot licks" section. The Blues Book and DVD gives all the ingredients necessary to become a blues player. $14.95 retail

Introduction to Rock Guitar is a followup course to Introduction to Electric Guitar. It teaches more advanced rock & roll rhythm, scales (Minor Pentatonic) up and down the neck, how to use the scales to create licks, & then join these licks together to create 7 solos. It also contains an additional "hot licks" section. The Rock Guitar Book and DVD includes all the ingredients necessary to become a rock & roll player.
$14.95 retail

November Special - Buy any combination of 12 or more and they are 50% off, $7.50 each.

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Steve, Blue Rock Guitars, Perry, IA
“Students are grasping the basics more quickly, 6 weeks quicker. The material really shortens the learning curve on the very beginning students. Our goal with a brand new student is to get them playing something they like within the first month.”

Rob, Gryphon Music, Palo Alto, CA
“I really like the product. The actual covers of the books look good and that makes a huge difference in sales. I have never had to backorder any product and I always received the orders on time and in good condition.”